Costco Rebrand

I conceptually redesigned and created a new branding system for the popular brand Costco. I made the new color palette, type direction, and advertising imagery. Although the photography is not my own, the images guide the type of imagery the rebranded Costco would use. I also created the business system, membership card, and advertisements to showcase how Costco would utilize its new branding system. The Costco Rebrand was a several-month project, they already had some branding elements, but it was rewarding to see the update come together in the end.

View the full rebrand here!